Frequently asked questions

Cordoba by Lukkien

I find it difficult to oversee all the marketing communications and assets already available in my organisation. Can Cordoba help me to get the overview back?

The Cordoba Digital Asset Management module offers you the possibility to manage en distribute all common digital media. For your organization it becomes possible to centrally store, manage and publish all marketing communication expressions for multiple user groups. Read more about Cordoba DAM or contact our Cordoba team.

I don’t like incurring unnecessary expenditure due to ignorance within my organisation about existing productions, so that they are produced again. How can Cordoba help to avoid this in the future?

The Cordoba Digital Asset Management module brings you back in control. With Cordoba DAM you will make you publications available and findable within your organization. By the professional way of storing and managing your assets, users will get the publications presented in clear way through the internet browser.

For every minor change to a publication, I have to go back to the studio or my ad agency even though they might be very tiny changes. There must be a smarter way of doing it?

With Cordoba Automated Print Production you can make or edit publications within pre determined fixed and variable fields, images and logo's. Easy accessible through your internet browser. This can be a business card, the production of an advertisement in different languages or compose a difficult product catalog.

I would like to produce my advertisements, folders and catalogues automatically, and ideally different languages. Is this possible?

With Cordoba Automated Print Production you can make or edit publications within pre determined fixed and variable fields, images and logo's. Easy accessible through your internet browser. This can be a business card, the production of an advertisement in different languages or compose a difficult product catalog.

Producing marketing materials is often very time consuming and complicated. Is there any way of making the process more transparent and reducing the time it takes?

The Cordoba Project & Workflow Management functionality within the Cordoba DAM module supports cooperating cross disciplinary teams by managing and adjust activities, tasks, budgets and schedules. The advanced reporting possibilities give insight to the project owners to check the progress and success of their projects.

During the production, I often have to review and approve material using hard-copy proofs. It’s expensive, time consuming and it’s sometimes difficult to understand my previous comments. Is there a smarter way of doing this, and on screen?

Cordoba Digital Asset Management offers you the possibility of online soft proofing. So, no paper proofs by courier. Instead you can review and approve realtime online digital paper proofs.

I find it difficult to establish a consistent brand image because communications are produced by many people in many locations. How can I keep control over this?

Cordoba always monitors the corporate identity of your organization, as the templates are designed in the way that you only allow certain elements to be modified. With the order and approval workflow specific publications can be approved, before they will be taken into production.

I am not comfortable having such poor insight into budgets, time frames and staff duties during ongoing projects. Is there a tool to give me these detailed insight by means of advanced and real time reporting?

With Cordoba we are able to integrate (realtime) analyses and reporting tools. Be in control of quality, effectiveness en costs! With the project & workflow management module within Cordoba DAM you have insight in- and control over the progress of your marketing projects.

I use a lot of product and marketing information, but I seem to spend a lot of time finding and structuring this information again with every campaign. It would be great if I could repurpose this data from a single up-to-date database, and then use it in any type of media channel.

The Cordoba Product Information Management module takes care of the central storage of product information. The 'single source of truth' to keep and bring your (mobile) website, webshop, print publications and connected IT systems up-to-date.

How do I promote my campaign information as quickly, efficiently and cheaply as possible in my organisation and network?

The Cordoba DAM (digital asset management) and Cordoba PIM (product information management) module you can connect to all your media channels. By connecting different media channels to DAM and PIM you use a single source. This way all information is directly up-to-date and easy manageable.

I need an adaptable toolbox that can solve a range of marketing communication management related issues. Does such a modular, scalable and integrated solution exist?

The answer is simple. By using the Toolkit functionality within the Cordoba DAM module. Through this you present clear HTML pages with campagne information containing the right assets for your target group, who can download these assets immediately.

Is it possible to publish and manage the information I have simultaneously in a variety of media without always running behind?

Lukkien has the solution with Cordoba. the modular online platform, which can be customized completely, makes it possible to use a single module for a limited group of users or to use a suite of modules for a large group international users. This allows you to work more efficient, to automate processes, to shorten the time-to-market, which means save costs.

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